Great Newsome Brewery's deep connections with the great British countryside are being highlighted as the firm forges ahead in its second decade.

After last year's 10th anniversary celebrations, the farm-based craft brewer has unveiled new rural theme branding with English springer spaniel mascot Jem getting star billing.

It has also launched a new website in the bid to strengthen its relationship with local communities and also increase business across the UK and Europe.

The East Yorkshire firm, which brews World Beer Award winner Frothingham Best bitter, has gained widespread acclaim for premium cask and bottled beers and is on track to expand its farm-based brewery next year.

Matthew Hodgson, managing director, said the brewery's success was built on classic easy drinking beers with a modern twist.

"The craft beer sector is vibrant and we want to better highlight our brand attributes and the Great Newsome story to differentiate our products in a very competitive market," he said.

Production began in 2007, as the trend for real ale and local products took hold, ending a patient wait for the time to strike.

Mr Hodgson added: "We are always looking for ways to take the business forward. Introducing bold new bottle labels and pump clips two years ago proved successful and now we've gone to the next stage by presenting what we're sure will be memorable imagery.

"It will also help to increase our audiences' emotional connection with Great Newsome by helping them to identify with the brand and be part of the brewery community."

The brewery, owned by the fourth generation of the Hodgson family, is part of an arable farm where crops include all the malting barley it needs.

Names of Great Newsome's beers are inspired by the local environment and dialect.

Sleck Dust, Pricky Back Otchan and Jem's Stout, all from 2007, remain popular, as does Frothingham Best bitter, introduced in the following year.

All told, the brewery produces more than 20 beers annually – from lager-style beers to stouts. New introductions later this this year include robust bitter Hod Me Dods and classic brown ale Old Fergie.